Free Resources

Steve Doyle
Chief Operating Officer, BCF

Event: The Rise and Rise of BCF
Date: Thursday 22 October 2009

[Audio File: MP3; 24.68Mb]
The Rise and Rise of BCF

About the Event

BCF (Boating Camping Fishing) has gone from a start-up concept to a $200 million business in just 4 years, and is now recognised by outdoors enthusiasts everywhere as Australia's leading supplier of boating, camping and fishing products.

So what are the lessons for marketers and business owners that can be applied in any context to lay the foundations for a robust business? And what's the story behind the unrelenting success of the BCF brand?

At this AIM event, BCF Chief Operating Officer Steve Doyle provided an entertaining overview of how BCF was created, the work that went into building the business model and the launching of the brand.

The developers of the business did their homework, knew their target consumers inside out, and perfected store layout and branding to create an accessible retail environment.

Underpinning this growing retail giant is a sound business platform including:

• A clear definition of their point of difference
• An intimate understanding of the needs and wants of customers
• Careful consideration of store layout and the customer shopping experience
• A commitment to ongoing range development and leading merchandising
• The creation of customer communities within the brand and savvy marketing

Listen to this 'insiders look' at a winning business formula from one of Australia's leading retail marketers. Steve's expertise and perspectives can be translated into any industry. This presentation will intrigue managers at all levels and those who aspire to lead business in the future.

About the Speaker

Steve Doyle
Chief Operating Officer
BCF

Steve joined the Super Cheap Auto Group in 2002 as Marketing Manager. He subsequently held General Manager positions in both retail and merchandising areas. In January 2005, following the acquisition of CampMart, Steve was appointed General Manager. This brand was relaunched as BCF in July 2005, and he was appointed Chief Operating Officer in January 2006.

Steve is responsible for the merchandising, marketing and retail operations of the BCF business. Prior to joining Super Cheap Auto Group, Steve was a National Business Manager in Woolworths Limited's merchandise team. In 2004, Steve received the Australian Institute of Management's Young Manager of the Year Award for Brisbane.

Steve holds an Executive MBA from the University of Queensland.