Management Today Book Series

Innovation and Imagination at Work
2nd Edition

In the revised and expanded second edition of this best selling business book, AIM presents the thoughts of leading Australian management thinkers and practitioners on how to create innovative organisations.

From a management and leadership perspective, it examines:

  • What business leaders and managers need to know about the future
  • How to transform an organisation into an innovative enterprise.
  • Which innovation strategies are right for your organisation.
  • How to generate a constant stream of new ideas.
  • How to manage and harness the creative energies of employees.
  • How all organisations can become entrepreneurial.
  • Each self-contained chapter combines theory, real-life application and practical guidance.

Book Contents

  • Preface
  • 1. Innovation in the networked world
    new corporate mindsets for the Cyber Age
    Ian Lin
  • 2. Rewire your head * New Chapter *
    learning to navigate the future
    Mike McAllum
  • 3. Nurturing imagination
    fostering creativity in your organisation
    Stephen Giugni
  • 4. Generating innovative ideas * New Chapter *
    building a front-end ideas system
    Ken Hudson
  • 5. Surviving in the corporate jungle
    strategies for becoming an innovative organisation
    Ken MacKenzie
  • 6. Developing innovation
    a practical approach for medium-sized businesses
    Matthew Butlin & Sir Roderick Carnegie
  • 7. Entrepreneurship
    the link between invention, innovation and success
    Evan Douglas
  • 8. Innovation from the ground up
    street level marketing for entrepreneurs
    Susan Dann and Stephen Dan

Innovation and Imagination at Work

Soft Cover $34.95
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